CAPTURE

Capture designs, develops and implements websites, software applications, digital marketing activities and content for television and the web.

We also believe that success can only be achieved through an open and collaborative approach to working with clients and their partners.

To find out more about how we can work together please give us a call.

Suite 44
61 Marlborough Street
Surry Hills NSW 2010

Ph: +61 2 9698 6111
Fax: +61 2 9698 6012
Email: contact@capture.com.au

BUDGET DIRECT
		After a national five way pitch Capture was awarded the digital business and have recently completed a new website and digital strategy. Budget Direct's brief to Capture also included a core requirement for a flexible and customisable CMS solution with an extensible architecture. A range of custom components were also developed for the CMS to enable a multi-server publishing model that deploys file and database updates between staging, production and live environments. Role: Strategy, Art Direction, Information Architecture, Interface design, Technical Design and Development

Link: View website

THE GRAND SOCIAL
		The GRAND SOCIAL is a marketplace for Australian and New Zealand designers. The platform we developed provides a complete e-commerce solution for brands including retail sales, billing and order fulfilment. Launched in April the site now supports over 35 individual branded stores with more added every week. It has recently been integrated into Australia Post's e-parcel system for real-time inventory management. There's a tonne of other features we could talk about but why not take a look for yourself. Role: Strategy, Concept, Information Architecture, Technical Design and Development Development

Link: View website

GUINNESS
		Our site for this iconic brand includes some great applications to celebrate the ritual of Guinness. To ensure everyone can enjoy the smooth creamy taste of our Guinness we developed a pint finder that harnesses the power of Google Maps. Not only does it locate the best venues it enables users to create their own personal itinerary (including travel directions) and share it with their friends. Role: Concept, Art Direction, Interface design, Technical Design and Development

Link: View website

BUNDABERG RUM - OUR RUM CAMPAIGN
		The new campaign from Bundaberg Rum highlights the easy going Australian culture while communicating its love for a truly iconic brand. Capture brought the campaign to life via a dedicated microsite. One of the key elements was an editing tool that enabled viewers to 'remix' the ad by inserting photos of themselves and their friends. Faces could be inserted and animated in realtime on up to 10 different characters to create a personalised and sharable 'remix'. Role: Concept, Art Direction, Interface Design and Production

Link: View slides

PROMOPORT
		Promoport is a web-based business efficiency system developed for Urban Media, an Australian experiential marketing agency. This complex system manages all aspects of their business from resource management and logistics to tracking and reporting of individual events across thousands of concurrent activities nationally. Due to client confidentiality we are not able to show screens here but can arrange a demonstration Role: Design, Art Direction, Information Architecture, Interface design, Technical Design and Development Development

Internal presentation only

RATECITY
		RateCity is a brand new 50:50 joint venture between ninemsn and CANNEX. RateCity is Australia's new home for virtually all retail banking products. Role: Concept, Art Direction, Interface Design and User Testing

Link: View website

PEPSI
		Pepsi has activated its biggest ever brand relaunch that encompasses TV, digital, print, promotions, stunt sampling and new media running. Role: Concept, Art Direction, Design and Production

Link: View slides

URBAN
		Urban specialise in designing and producing a range of events and promotional activities for products and brands. Role: Concept, Art Direction, Design and Production

Link: View website

MUSICA VIVA
		Musica Viva Australia is the worlds largest entrepreneur of fine ensemble music, presenting more than 2,500 concerts each year across Australia and around the world to the widest possible range of audiences. We produced a DVD to promote the Concert Series as well as a multi-media microsite to promote the international acts taking part next year. Role: Concept, Art Direction, Design and Production

Link: View website

TAHITI TOURISME
		Capture developed a retail site for Tahiti Tourisme Australia as part of a new strategy that incorporates the web as the hub of communication activities. A consumer, media and trade site was produced including an integrated publishing system to enable wholesalers to publish and customise packages via a dedicated admin system. Role: Concept, Art Direction, Design, Strategy and Development.

Link: View website

NYLON magazine
		NYLON magazine is the fashion, music, art, film, travel and style resource that incisively probes and uncovers the "next big thing". Co-founded in New York by Marvin Scott Jarrett, Jaclyn B. Jarrett, Helena Christensen and Mark Blackwell in 1999, the iconic brand launched NYLON Japan in 2003, NYLON for Guys in 2004 and has now launched NYLON Aust/NZ in 2005. Role: Concept, Art Direction, Design and Production

Link: View website

ABSOLUT CUT
	Link: View slides Link: View point of sale Link: View DVD clips	ABSOLUT invited both professional and amateur photographers alike to participate in Australia’s largest ever open source arts project. It was a massive brief. Capture commissioned 40 emerging photographers around Australia to create the first 120 'cuts' of living in Australian cities. A highly dynamic site was created enabling the public to submit their own individual 'cuts' right down to the street the cut was taken in and the exact time. Streaming audio interviews were done with all the artists providing over five hours of commentary about the artworks. There were even live webcasts streaming 24/7 from two bars specifically created by Absolut in Sydney and Melbourne as part of the offline promotion for the campaign. Did we mention the documentary DVD we produced that was also available on the website? Role: Concept, Strategy, Art Direction, Design and Production

Fanta Sours
		Fanta was launching a new flavour variant called Fanta Sours and wanted to develop a digital campaign to connect with their audience. The product was all about a sour flavour that 'bites' and the central idea behind the campaign was that fruit had started attacking people in the streets. We used this central thought to creating a multi thread narrative that unfolded across five websites. A central part of the sites was a range of integrated video content including a Brandpower spoof called 'Jill at 4' and a Today Tonight style show called 'Extreme Exposure'. This content in conjunction with other clips like fake tvcs and public service announcements formed a central part of the ongoing viral strategy driving the campaign. Role: Concept, Art Direction, Design, Copywriting & Production.
Link: View websites Link: View TVC Link: View video

SLATE BOURBON
		Diageo was launching an 'urban bourbon' distilled in Chicago, a town steeped in legends about the prohibition era. Capture spent ten days filming on location in Chicago to create a film that would communicate the essence of Chicago and launch this unique product to the trade. Role: Concept, Design, Copywriting and Production.

Link: View DVD clip

TELSTRA.COM
		Information archictecture for launch of new telstra.com website. As part of a team of four Capture spent just under a year on this project. Key objective: reduce 110,000 pages of content to less than 3,000 and increase the level of usability. Role: Information architecture, XML content object architecture.

Link: View website

CIROC VODKA
		Website created for Ciroc Vodka sponsorhsip of Leona Edminston at Australia Fashion Week. Role: Concept, Art Direction, Design and Development. Photographs from the show and after-party were available less than eight hours after the show finished.

Link: View Slides

TRUE AUSSIE SPIRIT
		Website created for Bundaberg Rum Athens 2004 Promotion that enabled consumers to send a message on a thong to our athletes. Role: Concept, Art Direction, Design and Development.

Link: View website

JURA
		Jura had been successful in marketing and selling their commercial coffee machines to trade but had very little presence in the consumer market. Capture was engaged to develop a new communications and marketing strategy.. We designed customised retail display units, brochures, POS display solutions and partnered with key retail centres like Chatswood Chase and David Jones to produce event based marketing activities like the Chatswood Chase Food, Wine and Coffee Weekend. Role: Strategic Consulting, Sales and Marketing, Copywriting, Advertising, Branding, Collaterals and Retails Display Solutions.

Link: View Slides

MAREN KOHLWAGE
		One of Australia's most innovative lighting designers required a website that reflects the principles of her elegant and intuitive designs for a growing international market. Role: Concept, Art Direction, Design and Development.

Link: View website

BUNDABERG RUM
		Capture is retained as their digital agency and has worked with Bundaberg Rum since 1998. This represents the seventh site to be developed for the brand. Role: Strategy Concept, Art Direction, Design, Photography and Technical Design and Development.

Link: View website

ALCHEMY
		The Alchemy Program was the Training Program of the Year 2007 and 2008 at the Bartender Awards. Capture developed a web-based booking system in Adobe Flex that is used to manage venue and trainer bookings nationally. A desktop application was also developed to enable Sales Reps to take bookings offline. These bookings are automatically uploaded into the booking system when an internet connection is present. Due to client confidentiality we are not able to show screens here but can arrange a demonstration Role:Strategy Concept, Information Architecture, Technical Design and Development.

Internal presentation only

SLATE TRADE REWARDS
		Slate Bourbon ran a trade incentive program to promote and reward staff in bars nationally. This multi-level campaign used web and mobile channels for communication to trade, tracking of results and winners and overall management and reporting. Capture developed an integrated application to connect and manage outlets, sales, marketing and individuals who scored individual venues throughout the program. Role: Concept, Art Direction, Design and production

Link: View Slides

Havaianas
		This microsite for our favourite Summer footwear was developed to manage registrations and payments for the annual Australia Day Thong Challenge, a charity event run nationally. Role: Concept, Design, Technical Design and Devlopment

Link: View website

Fidelity Ventures
		Fidelity Asia Ventures mission is to invest principally in high-quality, high-growth companies in the Asian information technology and healthcare sectors, focusing primarily on opportunities in China. Role: Concept, Art Direction, Design and production

Link: View website

Stancombe Blog
		Stancombe Research & Planning conducts research projects and wanted to offer program respondents and/or clients the ability to publish and share content with other users via a dedicated website in a traditional blog model.

Link: View website slides

Slam volleyball
		A beach volleyball comeptition with a difference the national Slam Festival is a full day of DJS, dancing, live music, massage tents, jumping castles and celebrity hosts. Now in it's seventh year it has become a ritual of the summer circuit since being launched by Vodafone in 2000. Role: Concept, Art Direction, Design and Production

Link: View website

Naked Breakfast
		Naked Communications launched a new strategic planning consultancy business called Naked Breakfast, aimed at providing creative agencies with a strategic planning partner. Role: Branding, Art Direction, Design and Production

Link: View website Link: View identity slides

THE ENTREPRENEURS
		The Entrepreneurs is a six-part television series that presents a rare look into the lives of contemporary, self made Australian entrepreneurs and the up and coming business stars of tomorrow. Produced for Foxtel/Biography Channel & BTB Productions Role: Series Producer, Director, Writer

Link: View DVD clip

Nokia
		Nokia wanted an interactive and innovative method for developing product profiles. We designed a web-based application that enables them do this. Role: Design, Illustration and Development.

Link: View example

Travel Together
		Travel Together engaged Capture to develop all communications materials for their new businesss including identity, branding, collaterals, brochures and a website. Role: Identity, Branding, Concept, Art Direction, Design and Development.

Link: View website Link: View identity slides

SUPPLY CHAIN CONSULTING
		Supply Chain Consulting is a key SAP services and channel partner in the Asia Pacific region. Capture was responsible for the design of the new Asia-Pacific website and worked with the software team on a custom CMS integration. Role:Art Direction, Design and HTML/CSS development.

Link: View website

ZOO WEEKLY
		EMAP wanted to create a trade presenter that was a lot more engaging than the standard sales kits so we created this interactive apartment concept. It was illustrated by hand, scanned in an then animated to produce the final result. Role: Concept, Illustration, Art Direction, Design and Development.

Link: View slides

FRUITOPIA
		Fruitopia were relaunching the brand with the concept that Fruitopia was a real place that you could visit. They setup fake tourism bureau kiosks in domestic airports with a variety of information about Fruitopia. Capture was engaged to produce a 'fake' tourism video about Frutopia and this was the result. Role: Concept, Art Direction, Design and Copywriting.

Link: View DVD clip

NEW PROPERTY
		New Property engaged Capture to develop all communications materials for their new businesss including identity, branding, collaterals and a highly dynamic website and administation system. Role: Identity, Branding, Concept, Art Direction, Design and Development.

Link: View Identity slides Link: View Website slides

UNIQUE TOURISM
		Microsite for boutique marketing consultancy that specialises in the niche luxury market. Role: Concept, Art Direction, Design and Development.

Link: View website

MOULIN ROUGE
		Capture worked with the amazing design team at Bazmark, Baz Lurhman and Catherine Martin's film production Company. The site concept and online marketing strategy was developed over five months before production of the site even began and became an integral part of the overall communications strategy once the site was launched. Role: Concept, Marketing Strategy and Production.

Link: View website

MOBI VENTURES
		This R&D Startup had developed a new mobile payment system and needed to present themselves to investors in presentations in Australia, Europe Asia and the USA. Role: Identity, Branding, Collaterals and interactive presentations.

Link: View Slides

MOBICASH
		MOBI VENTURES needed a name for the new product they had designed so we worked with them on name generation and trademarking. Capture then developed a series of interactive presentations to demonstrate how the technology worked. In addition to these presentations an online account management system was developed in conjunction with the company's developers to provide a fully functioning live demonstration system. Role: Name Generation, Identity, Branding, Collaterals, Interactive Presentations and Website Design and Production.
Link: View Slides

FIVE POCKET ROCKET
		A new fashion agency focussed on the importing and distribution of streetwear needed a corporate identity that stood out and also communicated the focus their business had on denim products. Role: Identity and Collaterals.

Link: View Slides

BLUESCOPE STEEL (formerly BHP Steel)
		When BHP decided to sell it's steel division to focus on resources they wanted a film produced to showcase their extensive work for the Sydney 2000 Olympics to the international investment comnunity. Role: Concept, Direction, Production and Sound Design.

Link: View DVD clip

CADBURY ICE-CREAM
		Capture created one of the first national promotions in Australia to use SMS as the principal entry mechanic. Consumers were able to select which prize they wanted toplay for via SMS. Role: Concept, Art Direction, Design and Development.

Link: View Slides

TRANSFIELD
		One of Australia's largest infrastructure developers and the largest Defence contractor in the country, Transfield was founded by two Italian-born engineers, Carlo Salteri and Franco Belgiorno. To celebrate the company's fifty year Anniversary this documentary on Franco's remarkable life was produced. Role:Concept, Direction, Production and Sound Design.

Link: View DVD clip