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RATECITY
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RateCity is a
brand new 50:50 joint venture between ninemsn and CANNEX.
RateCity is Australia's new home for virtually all retail
banking products.
Role: Concept, Art Direction, Interface Design and
User Testing |
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Link: View
website
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PEPSI
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Pepsi has
activated its biggest ever brand relaunch that encompasses
TV, digital, print, promotions, stunt sampling and new media
running.
Role: Concept, Art Direction, Design and Production
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Link: View
slides
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URBAN
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Urban
specialise in designing and producing a range of events and
promotional activities for products and brands.
Role: Concept, Art Direction, Design and Production
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Link: View
website
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MUSICA VIVA
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Musica Viva
Australia is the worlds largest entrepreneur of fine ensemble
music, presenting more than 2,500 concerts each year across
Australia and around the world to the widest possible range
of audiences.
We produced a DVD to promote the Concert Series as well as a
multi-media microsite to promote the international acts
taking part next year.
Role: Concept, Art Direction, Design and Production
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Link: View website
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TAHITI TOURISME
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Capture
developed a retail site for Tahiti Tourisme Australia as part
of a new strategy that incorporates the web as the hub of
communication activities.
A consumer, media and trade site was produced including an
integrated publishing system to enable wholesalers to publish
and customise packages via a dedicated admin system.
Role: Concept, Art Direction, Design, Strategy and
Development. |
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| Link: View
website |
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NYLON magazine
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NYLON magazine
is the fashion, music, art, film, travel and style resource
that incisively probes and uncovers the "next big thing".
Co-founded in New York by Marvin Scott Jarrett, Jaclyn B.
Jarrett, Helena Christensen and Mark Blackwell in 1999, the
iconic brand launched NYLON Japan in 2003, NYLON for Guys in
2004 and has now launched NYLON Aust/NZ in 2005.
Role: Concept, Art Direction, Design and Production
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Link: View website
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ABSOLUT CUT
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Link: View
slides
 Link: View
point of sale
Link: View
DVD clips
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ABSOLUT
invited both professional and amateur photographers alike to
participate in Australia’s largest ever open source
arts project. It was a massive brief.
Capture commissioned 40 emerging photographers around
Australia to create the first 120 'cuts' of living in
Australian cities.
A highly dynamic site was created enabling the public to
submit their own individual 'cuts' right down to the street
the cut was taken in and the exact time. Streaming audio
interviews were done with all the artists providing over five
hours of commentary about the artworks.
There were even live webcasts streaming 24/7 from two bars
specifically created by Absolut in Sydney and Melbourne as
part of the offline promotion for the campaign.
Did we mention the documentary DVD we produced that was also
available on the website?
Role: Concept, Strategy, Art Direction, Design and
Production
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Fanta Sours
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Fanta was
launching a new flavour variant called Fanta Sours and wanted
to develop a digital campaign to connect with their audience.
The product was all about a sour flavour that 'bites' and the
central idea behind the campaign was that fruit had started
attacking people in the streets.
We used this central thought to creating a multi thread
narrative that unfolded across five websites. A central part
of the sites was a range of integrated video content
including a Brandpower spoof called 'Jill at 4' and a Today
Tonight style show called 'Extreme Exposure'.
This content in conjunction with other clips like fake tvcs
and public service announcements formed a central part of the
ongoing viral strategy driving the campaign.
Role: Concept, Art Direction, Design, Copywriting
& Production. |
Link: View
websites
Link: View
TVC
Link: View
video |
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SLATE BOURBON
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Diageo was
launching an 'urban bourbon' distilled in Chicago, a town
steeped in legends about the prohibition era.
Capture spent ten days filming on location in Chicago to
create a film that would communicate the essence of Chicago
and launch this unique product to the trade.
Role: Concept, Design, Copywriting and Production.
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| Link: View DVD
clip |
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NAKED COMMUNICATIONS
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Naked
Communications were celebrating their first year in business
so we designed a microsite to promote the event and enable
invitees to RSVP.
Role: Concept, Art Direction, Design, Strategy and
Development. |
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| Link: Naked
Live |
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TELSTRA.COM
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Information
archictecture for launch of new telstra.com website. As part
of a team of four Capture spent just under a year on this
project.
Key objective: reduce 110,000 pages of content to less than
3,000 and increase the level of usability.
Role: Information architecture, XML content object
architecture. |
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| Link: View
website |
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CIROC VODKA
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Website
created for Ciroc Vodka sponsorhsip of Leona Edminston at
Australia Fashion Week.
Role: Concept, Art Direction, Design and
Development.
Photographs from the show and after-party were available less
than eight hours after the show finished. |
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| Link: View
Slides |
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TRUE AUSSIE SPIRIT
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Website
created for Bundaberg Rum Athens 2004 Promotion that enabled
consumers to send a message on a thong to our athletes.
Role: Concept, Art Direction, Design and Development.
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| Link: View website |
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JURA
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Jura had been
successful in marketing and selling their commercial coffee
machines to trade but had very little presence in the
consumer market.
Capture was engaged to develop a new communications and
marketing strategy..
We designed customised retail display units, brochures, POS
display solutions and partnered with key retail centres like
Chatswood Chase and David Jones to produce event based
marketing activities like the Chatswood Chase Food, Wine and
Coffee Weekend.
Role: Strategic Consulting, Sales and Marketing,
Copywriting, Advertising, Branding, Collaterals and Retails
Display Solutions. |
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| Link: View
Slides |
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MAREN KOHLWAGE
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One of
Australia's most innovative lighting designers required a
website that reflects the principles of her elegant and
intuitive designs for a growing international market.
Role: Concept, Art Direction, Design and Development.
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| Link: View
website |
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BLUESCOPE STEEL (formerly BHP
Steel)
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When BHP
decided to sell it's steel division to focus on resources
they wanted a film produced to showcase their extensive work
for the Sydney 2000 Olympics to the international investment
comnunity.
Role: Concept, Direction, Production and Sound Design.
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| Link: View DVD
clip |
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CADBURY ICE-CREAM
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Capture
created one of the first national promotions in Australia to
use SMS as the principal entry mechanic. Consumers were able
to select which prize they wanted toplay for via SMS.
Role: Concept, Art Direction, Design and Development.
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| Link: View
Slides |
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TRANSFIELD
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One of
Australia's largest infrastructure developers and the largest
Defence contractor in the country, Transfield was founded by
two Italian-born engineers, Carlo Salteri and Franco
Belgiorno.
To celebrate the company's fifty year Anniversary this
documentary on Franco's remarkable life was produced.
Role:Concept, Direction, Production and Sound Design.
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| Link: View
DVD clip |
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