Capture was the the digital agency for Bundaberg Rum from 1998 - 2011. In those 13 years we produced over 200 individual projects – from small product and below the line campaigns, banners, games, mobile sites and content, interactive TVCs, video content, custom software solutions for sales teams, e-commerce sites and even systems to provide packaging solutions.
The Brief
Keep it simple and bring the brand to life.
The Insight
Create a digital hub for all things Bundy.
The Execution
Bundaberg Rum
A key requirement for the brand team was the ability to manage and update content in real-time via mobile or online including a solution that could be accessed by a range of internal staff including sales teams, brand managers and event/sponsorship co-ordinators. In addition to the publishing solution we also developed a bespoke e-commerce solution for the design and fulfilment of personalised labels which are produced by the Bundaberg Distillery.
Complete control
The platform allows complete control over content via a custom Content Management System. This CMS enables each state or region to publish content to a central approval hub where it is reviewed, edited and then pushed live.
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In addition to internal staff, access is also provided to Bundaberg's promotional agency to enable photos and reports from events to be uploaded as they happen. An automated calendar system sends reminders to registered members advising them of upcoming events or promotions within a 5 km radius of any previous event they've attended.
The Results
From its launch in 2009 to 2011 the platform has supported six major integrated and digital campaigns, as well as an ongoing RM program that has seen membership grow 250% in the past 12 months.