SHOP IT e-commerce site
Role / strategy / E-Commerce web design & development

Initially launched in the United States, InStyle magazine is a truly global brand producing international editions in 17 countries including Australia, United Kingdom, Germany, Brazil, Greece, South Korea, Spain, Russia, Turkey and Russia.

The Brief

To develop a world first in the fashion magazine category - an online store integrated with a fashion magazine.

The Execution

Introducing the InStyle online store - Shopit!

ShopIt is the first online store integrated with a fashion magazine and enables readers to buy many of the products featured in the

magazine direct from InStyle. The e-commerce solution that was developed is based on Capture’s bespoke e-commerce solution Shopfront, originally developed for The Grand Social, and leverages the range of software and services currently delivered via The Grand Social.

Capture continue to work closely with the marketing and editorial teams to evolve the e-commerce strategy for the magazine.

View the site