The Premise
Role / Video Production
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The Brief

Capture was engaged by Sapient Nitro and Drambuie to document and create a series of videos for The Premise.

The Overview

The Premise was a national competition aimed to engage a new breed of Drambuie drinkers. The competition invited entrants to design a unique bar idea that was both creative and commercially viable. The winner had full control over the project including naming, theming, designing and promoting the bar.

The process of taking the bar from design to reality was all documented and Capture created a series of videos that told the story throughout various stages of the competition. Footage was filmed by finalists using small flip cameras and supported by professionally filmed content.

Capture produced, directed and managed this process; engaged the crew and managed the project through all stages of production.